Brands such as Hermès, Louis Vuitton, Moschino, Nutella, Tag Heuer, IKEA, Volkswagen, Porsche, Nike, to name a few have been mispronounced all the time. Even though we may be obsessed with many of these brands, most of us aren’t aware of how to pronounce their names correctly.
For all the sneakerheads out there, have you been pronouncing Nike and Adidas correctly? Nike does not rhyme with “bike”, and is pronounced “ny-kee”. Some people pronounce Adidas as “ah-dee-dus”, with an emphasis on the second syllable. However, according to its German founder, it is “ah-dee-dahs”, with an emphasis on the first syllable. Things get quite confusing when it comes to brand names with non-English origins. French high fashion luxury brand Hermès is actually pronounced “air-mez”, not “her-mees” as many people say it.
Here’s your chance to see if you have been pronouncing these brand names correctly. Test your pronunciation skills by choosing the right way to say the following famous brands.